Screening: Double Serum Timeless Classic
- Thu 22 Nov 2018
- 7:30 pm
Film Screening: Double Serum Timeless Classic
by Desireworks Films
Directed by Howard Walmsley
Produced by Giulia Mattei
Duration: 27 minutes
Manchester-based film collective Desireworks UK presents Double Serum Timeless Classic. The film dissects the promises offered in the promotion of beauty products and the curious intersection of science and magic they suggest, where text can be interpreted as spells for transformation.
Archetypical representations of beauty surround us on screens, signboards and magazines, making the pressures to conform to prescribed ideas of beauty ever-present.
Expanding on themes of scientific research, fairytales, performative identities and animal behaviour, the film employs the surrealist symbolism of masking and mirroring to show a deeper vision beyond the purchase and application of cosmetics.
Double Serum Timeless Classic deconstructs imagery typically found in cosmetics promotion and uses techniques of ethnofiction, where central character Elisa guides the audience through the world of beauty products in an abstract meditation on self representation and performance.
“Double Serum Timeless Classic
This was the clinical study.”