Influencer marketing is big business. But in the rush to find the right voices to help sell your brand story, how do you sort the bloggers from the blaggers? How do you avoid the perils and potential pitfalls of influencer marketing and make sure it delivers real, tangible results?

Designed to give brands, marketers and PRs an insight into this rapidly evolving marketing field, Unhooked Communications and the Northern Creative Collective present Influencers Unhooked: Digital marketing, PR and SEO in the age of the online influencer.

The evening offers a rare opportunity to hear first-hand from a panel of four influencers, content creators and bloggers on topics including:

building relationships and working with influencers
> developing a creative, collaborative approach to content creation
> finding and approaching the right bloggers, creators and influencers for your business
> planning and delivering an effective campaign that suits your objectives and budget
> measuring the impact and success of blogger outreach and influencer marketing campaigns

With more brands attempting to harness the power of influencer marketing, and a growing number of bloggers trying to monetise their online profile, this is a chance to discuss some successes (and failures), and ask questions about everything from advertising legislation to fake followers.

Click here for the line-up and tickets.